Why Is Smart Luggage More Than Just a Travel Trend?
In an era where travel is faster, smarter, and more global than ever, luggage is no longer just a box on wheels. It’s a reflection of how we move through the world whether you're a solo digital nomad, a family on summer break, or a business traveller chasing red-eye meetings. The best luggage for travel in 2025 isn’t just about good looks. It’s about weight optimization, security upgrades, sustainability, and tech-enabled convenience.
And the brands leading the charge? They’ve mastered the intersection of design, durability, and innovation.
This guide breaks down the trending luggage brands, how they’re outperforming the market, and which options might be your perfect fit whether you're packing for business class or a backpacking trip through Europe.
The Global Luggage Market in 2025: What’s Changed?
According to Future Market Insights, The global luggage market size was estimated at USD 38.80 billion in 2023 and is projected to reach USD 61.49 billion by 2030, growing at a CAGR of 7.1% from 2024 to 2030? The rise of experiential travel, digital nomadism, and a booming demand for multi-functional gear.
Travellers in 2025 expect:
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Anti-theft zippers and TSA-approved locks
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Lightweight yet impact-resistant shells
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GPS tracking
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Sustainable materials with long-term warranties
Luggage brands that fail to offer these features? They’re being left at baggage claim.
Top Luggage Brands in 2025: Who's Leading the Way?
Let’s break down the top luggage brands 2025 that are shaping the market:
Brand |
Known For |
Best For |
Design Highlights |
EUME |
Ergonomic innovation & smart backpacks |
Business travellers & daily users |
Functionality is a paramount feature, with a telescopic trolley handle incorporating a three-stage opening and closure mechanism |
Samsonite |
Global legacy & durability |
International travel |
Hard shells, spinner wheels, classic builds |
Tumi |
Premium build quality & business-first style |
Corporate travel |
Power banks, expandable compartments |
Away |
Sleek, minimalist luggage |
Modern explorers |
Compression system, ejectable battery |
Horizn Studios |
Tech-forward travel accessories |
Urban & Gen-Z travellers |
Vegan materials |
American Tourister |
Budget-friendly, fun colour options |
Families & students |
Lightweight, colourful prints |
Rimowa |
Luxury luggage with aerospace aluminium |
Jet-setters & brand lovers |
Grooved aluminium design, supreme build |
Choosing the Right Luggage by Purpose
The luggage brand comparison below can help you match your travel needs to the right label:
1. For International Travel
Opt for luggage with maximum security and durability. Look for polycarbonate shells, compression locks, and 360° spinner wheels. Samsonite and Tumi shine here.
2. For Business Trips
Choose brands that integrate power, polish, and practicality. EUME and Tumi offer great organisational compartments and stylish finishes for boardroom-worthy arrivals.
3. For Family Vacations
Durability meets fun with American Tourister. They offer vibrant options with ample space and lightweight builds ideal for handling multiple bags at once.
4. For Backpacking or Minimalist Travel
Opt for luggage that offers compact design with high utility. Look for features like modular interiors, lightweight hard shells, and compression systems that maximise space without bulk. Smart locks, and durable materials help you stay connected and secure on the move. These styles cater to modern travellers who prioritise agility and efficiency over excess.
Luggage Brand Trends in 2025
The luggage brand trends this year reflect broader consumer values and tech innovation:
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Sustainability: Brands now use recycled and vegan materials as standard.
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Smart Features: Built-in batteries, location tracking, and touchless locks are common even in mid-range luggage.
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Modular Packing Systems: Interior compartments that allow faster packing and easy access.
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Minimalist Aesthetics: Sleek, matte finishes and clean silhouettes dominate high-end brands.
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Personalisation: Monogramming and colourway options are now expected, not a luxury.
The modern traveller isn’t just choosing by price they're choosing luggage that aligns with their values and travel style.
Styling Tip: Match Your Luggage to Your Look
Here’s a tip that’s often overlooked: your luggage is part of your outfit. Whether you’re breezing through JFK or posing for a travelgram, your suitcase sets the tone. Here's how to pair:
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Metallic hard-shell trolleys with monochrome travel outfits - clean, futuristic style.
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Canvas weekender bags with linen shirts and espadrilles - laidback vacation chic.
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Structured black luggage with trench coats and leather boots - effortless business elegance.
Match utility with aesthetic; it's a small shift that makes a major impact on your overall travel vibe.
Style Meets Substance: Why EUME Stands Out
EUME: Designed for the Way You Move
If you're a commuter, corporate traveller, or remote worker hopping from café to co-working spaces, EUME is one of the best luggage brands to know in 2025. The brand has built its reputation around smart, ergonomic design that doesn’t just look great but feels effortless to carry.
What makes EUME stand out:
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Backpacks with built-in massagers: Ideal for long airport waits or back-to-back meetings.
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Quick-access compartments: Designed for seamless airport security checks.
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Memory foam back support and breathable fabric: Built for comfort on-the-go.
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Laptop-friendly luggage: Suited for modern professionals who live out of carry-ons.
With smart modular features, EUME combines utility with urban sophistication, a luggage brand for business that respects both your time and posture.
Upgrade your travel gear: Explore EUME's latest drops in backpacks and smart luggage designed for the modern multitasker.
Final Thoughts
In 2025, luggage is more than a travel necessity; it's a functional companion, a tech upgrade, and even a fashion statement. With so many trending luggage brands to choose from, the key is knowing what kind of traveller you are. Prioritise what matters most to you: tech, comfort, durability, or price.
No matter your travel style, there’s a brand that fits and EUME is leading that space for smart, ergonomic travel gear that doesn’t compromise on design.
Key Takeaways
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The best luggage brands in 2025 combine style, sustainability, and smart features.
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EUME stands out for tech-enabled design and commuter-first innovation.
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Match luggage to your trip type business, family, or solo.
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Follow 2025’s luggage brand trends like GPS, anti-theft, and recycled materials.
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Style your luggage as intentionally as you style your outfits.
FAQs
Which luggage brands are trending in 2025?
Top trending brands include EUME, Samsonite, Away, Horizn Studios, and Tumi all known for innovation, design, and travel-readiness.
Who leads the luggage market this year?
Samsonite continues to dominate globally by volume, but tech-forward brands like EUME and Horizn Studios are setting new standards in features and comfort.
What are the top-rated luggage brands?
Ratings vary by use case, but Tumi, Away, Samsonite, and EUME consistently score high for quality, style, and performance.
Which brands are best for international travel?
Samsonite, EUME, and Tumi are reliable for long-haul journeys thanks to their durability, TSA locks, and efficient compartment designs.
How do I compare luggage brands?
Consider weight, material, security features, tech integration, price, and warranty. A luggage brand comparison chart can help match features to your travel needs.
Are expensive brands worth it?
Yes, especially for frequent flyers. Higher-end brands offer better materials, long warranties, and comfort-enhancing features that pay off over time.
What is the best luggage brand for business?
EUME and Tumi are tailored for business travellers with laptop sections, smart charging, and polished aesthetics.