About us

About EUME 

EUME focuses on designing multi-purpose everyday accessories with useful innovation for the everyday commuter, jetsetter and family traveller. We specialise in functional and feature-rich designs that truly benefit each individual. Doorstep to destination, our aim is to improve your journey every step of the way by bringing you the ultimate travel comfort and packing organisation features for security, style and ease. EUME was born out of the need for synergy among all things living and inanimate. Our designs are forward-focused and futuristic to cement this aim. A trusted and reliable travel companion, EUME strives to exceed existing standards and aims to set them. Always evolving, always solving, never afraid to revolutionise and always synergistic - EUME is not just another accessories brand. 
We know travel. We live for ease. We love functionality. Great changes and trends begin with EU&ME. 
We began in April 2017 with a light bulb idea - massager backpacks. Travel of any kind is a journey for the self - we wanted to make that journey a little bit easier and a little bit better. The massager backpack remained in the prototype stage for months, ensuring that the best, most reliable technology reaches you. We launched our most prized creation across many internet-commerce platforms and received a massively positive response in return. Our first creation remains patented and our biggest achievement till date. It’s the most acclaimed, established product and has made countless lives stress-free. 
We recognize that social entrepreneurs are poised to make some of the most exciting changes in our community.We understand that a product and its marketing is only as good as the needs and problems it’s solving. EUME has long recognized the importance of these issues and we thoughtfully build products to help invite the big change. 
EUME announced its presence on social media in 2018 with solid creations, brand presence and these well-defined goals. In 2019, EUME received an award for the Economic Times Entrepreneurial Idea of the Year. 
EUME is embracing the 'Do the Undone', energy and have created one of India's first women’s handbags and accessories using 100% vegan material and non-toxic chemical paint. EUME encourages people to 'break the barriers' and be themselves.
We help our team members thrive and support them in a number of ways—through leadership development programs, learning resources, and enriching experiences both in and out of the office. With these resources, we work to establish a foundation of consistency and equity to build on so we can continue to adapt, experiment, embrace failure, and create value. We believe in the power of creativity to help people sharpen their talents and build the critical life skills to help them thrive.

Meet the EU&ME of EUME 

Ms. Naina Parekh, Co-Founder 

Naina Parekh brings a unique blend of talent, passion and perspective to the table. She was responsible for visualising and conceptualising EUME’s most recognisable feature, i.e. the massager. Her flair for creativity is strongly complemented by her prowess as a problem solver. 

Currently pursuing an Owners/President Management course at Harvard Business School, she continues to grow her brand with value-based input and integrity. Naina has helped EUME achieve the Economic Times Entrepreneurial Idea of the Year 2018 through this innovation, and was awarded the IWA - International Women's Award for Best Entrepreneurial Idea by a Female in 2018. With over 20 years of experience, Naina is the brain behind the marketing, ideation and product innovation at EUME. 


Pranay Parekh, Co-Founder 

Pranay Parekh is a true-blue technophile and is the young force behind the next-gen, futuristic creations that EUME is putting forth. He’s a problem-solver and the prime tester of all EUME products to ensure that only the best of the best reaches the consumers. He has a Bachelors of Science from Purdue University, and a Minor in Entrepreneurship & Innovation and Finished with honours. With a keen eye and mind for design, he ensures that the design and need complement each other with every product. The enthusiasm he has for the craft, his efficiency and his attention to detail further his endless pursuit of growth with EUME. With a first-hand understanding of the importance of patents and potential uses of this specific technology, Pranay has undertaken the challenge of creating many more ground-breaking products under the EUME banner.

B/1-2, Nandkishore Industrial Estate, Near Paper Box Industrial Estate, Off Mahakali Caves Rd, Andheri East, 400093, Mumbai, Maharashtra India

Customer Care: 
Phone: +91 9321366003
Email: customercare@avongroup.in
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