EUME’s ART DAY campaign is a unique celebration where travel meets creativity — transforming everyday luggage into stunning, functional art. In collaboration with renowned Indian artists, EUME presents a limited-edition collection of hand-painted travel bags, each reflecting the personal style and story of its creator. This initiative not only redefines the aesthetics of travel accessories but also champions artistic expression, offering travelers a chance to journey with a one-of-a-kind masterpiece.
EUME, a renowned name in innovative luggage, has partnered with celebrated Indian artists to create limited-edition pieces, transforming bags into moving canvases. Let’s look deeper into how this campaign is changing what we expect from our suitcases and carry-ons.
The Vision Behind EUME’s “Art Day” Campaign
EUME’s latest campaign, “Art Day,” is more than a commercial collaboration. It reflects a vision where utility meets creativity. EUME asked: “Why can’t our bags represent who we are, just as art does?” By teaming up with acclaimed artists like Bhavna Jasra, Mooz, Doodle Mapuls, Che (of CHELabs), and Guncha Sharma, EUME’s luggage is no longer just for storage—it has become an expression of personal style and culture.
This project highlights EUME’s commitment to merging the appeal of art with the practicality of travel gear. Each luggage piece designed under this campaign brings to life a unique narrative. With exclusive artist collections now available for sale, EUME is setting a new standard in the world of travel accessories.
Meet the Artists: Crafting Unique Journeys
A core part of When Art Meets Travel: How EUME is Redefining Luggage with Artist Collaborations is its carefully selected artists. Their backgrounds and approaches ensure every piece tells a distinct story.
Bhavna Jasra: Life Casting as Storytelling
Bhavna Jasra is India’s foremost life casting artist. Her work captures memories in the most tangible way, shaping hand and feet impressions into lasting mementos using gold, silver, and other mediums. With over two decades of experience, her clientele includes celebrities, heads of state, and families looking to preserve special moments. For EUME, her approach transforms luggage into memory-keepers—every bag, a personal time capsule.
Mooz: Graffiti Meets Pop Culture
Mooz, one of India’s pioneers in graffiti art, is known for his powerful use of color, bold text, and pop culture motifs. His art for EUME brings an urban, edgy vibe to every piece. Having represented India at international graffiti festivals and collaborated with major brands, Mooz turns each suitcase into a statement of modern artistic rebellion and youthful energy.
Chaitanya Dixit (CHELabs): Experimental Canvases
Che is an experimental designer who rethinks everyday objects, turning them into conversation pieces. For EUME, Che’s “The Gardens of the Unknown” uses aluminum luggage as textured, layered canvases. Each bag is crafted with a standalone story, making travel both imaginative and personal.
Doodle Mapuls: Tradition with a Twist
Founded by three architects and artists, Doodle Mapuls blends Indian heritage with global design. Their EUME collection combines traditional carvings, patterns, and motifs with contemporary art, creating visually striking luggage that celebrates India’s rich culture. It’s a journey through time and geography in every design.
Guncha Sharma: Nature on the Move
A multidisciplinary artist and textile designer, Guncha’s art is deeply inspired by her nomadic experiences and love for nature. Her signature style merges fine detail with free-flowing spontaneity, often reflecting vibrant flora and fauna. For EUME, she brings a touch of the natural world to travel, reminding us of the beauty found along every journey.
How Does EUME Redefine Luggage?
When considering When Art Meets Travel: How EUME is Redefining Luggage with Artist Collaborations, three themes stand out: personalisation, limited editions, and functionality.
Personalisation: Each bag reflects the artist’s story, making it more than just a travel accessory. It’s a portable work of art, allowing travelers to showcase their individuality.
Limited Editions: The collections are exclusive and not mass-produced. Owning one is akin to owning an original piece of art.
Functionality: Despite the artistic touches, EUME maintains its reputation for robust build, thoughtful design, and ease of use. Every bag is both beautiful and practical.
Why Blend Art and Travel?
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Express individuality: Travelers can carry a piece that reflects their personality.
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Support artists: This collaboration brings contemporary and traditional Indian art to a wider audience.
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Celebrate diversity: Each artist’s vision introduces travelers to different stories, techniques, and traditions.
The Collaboration Process: From Canvas to Carry-On
Creating these pieces is no small feat. The artists work closely with EUME’s product designers, ensuring that the art integrates seamlessly with the luggage material while maintaining durability. Special paints and finishes are used so the artwork withstands the rigors of travel. The result? Bags that are both museum-worthy and airport-ready.
Customer Experience: Owning a Piece of Art
Buying a product from EUME’s Art Day collection isn’t like purchasing regular luggage. The unboxing process is special, with exclusive packaging and artist notes that add to the experience. For collectors, this means owning something truly unique, while everyday travelers enjoy an accessory that sparks conversations.
Key Features of EUME’s Artist Collaboration Luggage
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Hand-painted by renowned Indian artists.
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Durable and travel-ready construction.
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Limited-edition runs with individual collection pages.
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Accompanied by certificates of authenticity.
The Impact: A New Category in Travel Gear
The campaign has caught the attention of art lovers, collectors, and design-conscious travelers alike. EUME’s blend of functionality and fine art is reshaping expectations for what luggage can be. As the travel industry leans towards personalized experiences, demand for products that merge form and function is only set to grow.
Where Can You Buy EUME’s Artist Collaboration Luggage?
EUME’s limited-edition artist collections are available for purchase directly on ART DAY collection. Each artist has a dedicated collection page, showcasing their unique bags:
You can browse, learn more about the artists, and secure your favorite piece before stocks run out.
The Future: What’s Next for EUME’s Art and Travel Collaboration?
Given the campaign’s success, EUME hints at more collaborations in the future. As travel becomes more about stories and experiences, partnerships like these will likely inspire travelers to seek out luggage and accessories that are as meaningful as the trips themselves.
When Art Meets Travel: How EUME is Redefining Luggage with Artist Collaborations isn’t just a tagline—it’s a fresh way to think about travel gear. With each limited-edition bag, EUME takes you on a journey where every trip begins with art, story, and inspiration.
The EUME Artist Collaboration luggage is unique because each piece is hand-painted by a renowned artist. Additionally, these items are produced in limited exclusive runs and come with certificates of authenticity.
