The Timeless Art of Retail
Retail stands as one of the oldest and most diverse forms of business worldwide. In India especially, trade has been woven into our cultural fabric for centuries, from the vibrant bazaars of ancient times to the bustling urban showrooms of today. Our industry has persisted through millennia, evolving from simple barter systems to sophisticated brand experiences, and transforming from traditional commerce to tech-enabled retail journeys.
EUME: Where Design Meets Purpose
Founded in 2018 under parent company AVON Lifestyle Pvt. Ltd., EUME entered the market with a clear mission: creating smart, stylish, and intuitive travel gear for the modern generation. We didn't come here to follow trends. We came to set them.
Armed with innovation, backed by legacy, and powered by passionate people, EUME quickly established itself as a leader in premium travel solutions. Today, we're taking our biggest leap yet: transitioning from a digital-first brand to creating destination-worthy physical experiences.
Moving Beyond Digital: The Strategic Shift to Physical Retail
Why Retail? And Why Now?
The future of retail isn't a choice between online or offline. Creating seamless experiences across both channels defines success. As a brand built on ergonomics and thoughtful design, we've always known our products are meant to be experienced, not just viewed online.
That crucial tactile moment matters immensely: when you feel the quality of materials, test the ergonomics, and understand the craftsmanship. Physical interaction becomes especially important for travel essentials that become your trusted companions for years to come.
With our digital success reaching thousands of consumers nationwide, physical retail allows us to connect with people in entirely new ways. We're not just delivering products through packaging anymore; we're creating interactions, curating experiences, and designing meaningful spaces.
Why Bangalore?
Simple: because movement lives here.
Bangalore has consistently been our top-performing market for D2C demand. The city thrives on innovation, values design consciousness, and embodies constant motion. Its vibrant ecosystem of creators, founders, and forward-thinkers mirrors exactly the audience we design for.
This synergy made Bangalore the obvious choice for our flagship store and our most ambitious venture to date.
Why Phoenix Mall of Asia?
We weren't looking for just any retail location. We wanted a destination that matched our brand values.
Phoenix Mall of Asia represents more than high footfall. It's a carefully curated convergence where the country's finest premium brands call home. Thoughtful retail meets elevated everyday design here, making it the perfect home for EUME's unique blend of aesthetic appeal and technical excellence.
Whether customers are searching for premium luggage solutions or specialized travel gear, they'll find us at the intersection of movement and meaning.
The EUME Store Experience
Step into our retail space, and you're entering a thoughtfully curated world of travel essentials designed for comfort, utility, and personal expression.
Our physical store transforms the typical shopping experience into something extraordinary:
Immersive Product Storytelling. Every piece tells the story of its design journey and intended purpose
Ergonomic Trial Zones . Test and feel products in environments that simulate real-world usage
Expert Consultation . Our travel specialists help you find your perfect travel companion, whether for daily commutes or weekend adventures
A Space Designed for Modern Travelers
Our store features carefully planned elements:
Minimalist Layouts: Clean, intuitive spaces make browsing effortless and enjoyable
Premium Material Showcases: Explore different finishes, construction techniques, and quality details up close
Lifestyle Solutions: Comprehensive options for work, travel, and everyday mobility needs
Whether you're interested in our signature aluminum trolley luggage or exploring our latest suitcase collections, every piece reflects our core belief in intentional, purposeful movement.
Building Culture Beyond Commerce
For us, retail transcends simple transactions. Creating presence and community drives our mission. We're not here to compete in a crowded marketplace; we're here to elevate the entire category.
Our approach represents the future of travel gear retail: high-level design thinking, purpose-driven engineering, and a new generation of consumers who are conscious about how they move through the world.
What's Next: EUME's Expansion Journey
Bangalore marks just the beginning of our physical retail story.
Our upcoming locations include:
Skycity Mall, Mumbai . Bringing EUME to India's commercial capital
Sarath City Capital Mall, Hyderabad . Expanding our presence in South India's tech corridor
From local presence to national impact, we're shaping a new era where functional fashion meets intelligent travel solutions.
Making Moves in Real Life
Whether you discover us online, visit our physical stores, or follow our digital journey, one thing remains constant: EUME represents the convergence of innovation and movement.
You'll find us where innovation thrives, where movement never stops, and where premium travel solutions seamlessly integrate with modern life.
We'll see you in-store. We'll see you online. But most importantly, we'll see you making moves that matter.
Ready to experience the future of travel gear? Visit our flagship store at Phoenix Mall of Asia, Bangalore, and discover how premium design meets purposeful movement.
FAQs
Q: Where is EUME's first flagship store located?
A: Our flagship store is located at Phoenix Mall of Asia in Bangalore. We chose this prime location because Bangalore has been our top-performing market for D2C demand.
Q: What makes EUME different from other luggage stores?
A: EUME isn't just another luggage store. We're a design-first brand focused on creating smart, stylish, and intuitive travel gear. Our products combine ergonomic design with premium materials and technical excellence.
Q: Can I try products before buying at the physical store?
A: Absolutely! Our store features Ergonomic Trial Zones where you can test and feel products in environments that simulate real-world usage. We believe travel essentials should be experienced, not just viewed.
Q: What type of products can I find at EUME stores?
A: You'll find our complete range of premium luggage, including our signature aluminum trolley luggage, suitcase collections, backpacks, and other travel solutions designed for modern travelers.
Q: Are there more EUME stores opening soon?
A: Yes! We're expanding with upcoming locations at Skycity Mall in Mumbai and Sarath City Capital Mall in Hyderabad. Bangalore is just the beginning of our physical retail journey.
Q: Do you offer expert consultation at the store?
A: Yes! Our store experience includes expert consultation with travel specialists who help you find your perfect travel companion, whether for daily commutes or weekend adventures.
