Can a new suitcase really win you real gold? For a stretch of the festive season, the answer is yes. The 100 Days of Gold campaign turns an everyday purchase into a shot at winning genuine, hallmarked gold coins, and the mechanics are simpler than most reward schemes you've come across.
Here's the full picture: what the campaign is, how the raffle coupons work, who can enter, how to register, and when the draw happens.
What Is EUME's 100 Days of Gold Campaign?
100 Days of Gold is an EUME festive campaign that rewards shoppers with a chance to win real gold, running from 1 August to 8 November 2026 and building through the festive season toward Diwali. Every qualifying purchase during that window earns entries into a gold-coin lucky draw, so the bag you were going to buy anyway could carry a golden bonus.
Nothing about the campaign changes the product, the price, or the warranty. The gold is an extra layer on top of a normal purchase.
How the Gold Offer Works
The campaign runs on raffle coupons. Each eligible purchase earns coupons, and the number scales with your order value:
- Up to ₹5,000: 1 raffle coupon
- ₹5,000 to ₹10,000: 3 coupons
- ₹10,000 to ₹20,000: 7 coupons
- ₹20,000 to ₹30,000: 15 coupons
- ₹30,000 and above: 30 coupons
Higher-value orders earn more coupons, which means better odds in the draw. A single cabin bag might earn a few coupons, while a full luggage set lands you many more.
The prize pool holds up to 100 hallmarked gold coins for up to 100 winners, ranging from 0.5g coins right up to a single 20g grand bumper prize. Every coupon you hold is a separate entry, so the more you collect, the more chances you get.
Who Can Enter and How
Anyone who buys an EUME product during the campaign period can take part. All EUME products qualify, including luggage, backpacks, messenger bags, and accessories, and purchases count across channels: the EUME website, EUME retail stores, authorised retail partners, and approved marketplaces such as Amazon, Flipkart, and Myntra.
How you enter depends on where you shop:
- Bought on the EUME website? Your purchase enters the draw automatically, with no form to fill.
- Bought from a marketplace or third-party retailer? Register the purchase to receive your coupons.
How to Register a Marketplace Purchase
Registration takes a minute on the Golden Journey campaign page. Keep your invoice handy and enter:
- Full name, mobile number, and email address
- Order ID or invoice number
- Date of purchase
- Where you bought it, from the list of channels
- A photo or scan of the invoice as proof of purchase
Once submitted, the entry goes for verification. After the invoice is confirmed, the purchase becomes eligible for the draw. There's no separate entry fee at any point, so the purchase itself is your only cost.
When Is the Gold Draw?
Winners are drawn at the close of the campaign, between 6 and 8 November 2026. Results are announced on EUME's official Instagram, and winners are contacted directly by phone, email, SMS, or WhatsApp using the details from registration. Accurate contact details and a follow on Instagram are the two things that make sure you don't miss an announcement.
Terms Worth Knowing Before You Buy
A few practical points keep your entry valid:
- Purchases must fall within the campaign dates and pass invoice verification
- Returned, refunded, or cancelled orders lose their coupons, so an entry only stands while the purchase does
- Duplicate or forged invoices and other fraudulent activity lead to disqualification
- Any applicable tax, including TDS where required under Indian law, is borne by EUME
Full terms, including eligibility and dates, sit on the Golden Journey campaign page, and reading them before you buy is worth the two minutes.
Final Thoughts
100 Days of Gold rewards a purchase you might have made anyway with a genuine shot at real gold. Pick an EUME product, buy within the campaign window, register if you shopped a marketplace, and let the raffle do the rest. For the complete rules and the registration form, head to the Golden Journey campaign page.
FAQs
How does EUME's 100 Days of Gold offer work?
Every eligible EUME purchase between 1 August and 8 November 2026 earns raffle coupons that scale with order value. Coupons enter you into a lucky draw for real hallmarked gold coins, and website or store purchases enter automatically.
Who is eligible for the EUME gold raffle?
Anyone who buys an EUME product during the campaign period, whether from the EUME website, EUME stores, approved marketplaces, or authorised partners. Purchases must pass verification, and returned or cancelled orders become ineligible for the draw.
How do you register for the EUME 100 Days of Gold campaign?
Website and EUME store purchases register automatically. For a marketplace or partner purchase, fill the form on the Golden Journey page with your name, mobile, email, order ID, and purchase date, then upload your invoice as proof.
When is the EUME gold raffle draw?
Winners are drawn at the close of the campaign, between 6 and 8 November 2026. Results are announced on EUME's official Instagram, and winners are also contacted directly using the details provided during registration.
What gold prize does EUME give away in the 100 Days of Gold campaign?
The pool holds up to 100 hallmarked gold coins for up to 100 winners, ranging from 0.5g coins up to a single 20g grand bumper prize. No separate entry fee applies beyond your purchase.
